From Chaos & Uncertainty
to Balance & Abundance
You didn’t go into private practice to feel exhausted and underpaid.
You started your practice with a vision: more freedom, better income, and the ability to serve clients in a meaningful, sustainable way. But if you’re honest, right now it doesn’t feel that way.
Instead, you find yourself:
Wrestling with low-paying insurance panels and wondering when (or if) payments will come through.
Living with inconsistent income that never quite meets your needs.
Constantly feeling “on”—answering emails, checking your inbox, waiting for referrals.
Watching potential private-pay clients inquire… only to ghost you before booking.
Filling your schedule with less-than-ideal clients because you need the hours, even when those clients leave you emotionally drained.
Feeling like the “hustle and grind” has taken over your life, leaving little space for rest, family, or joy.
The truth? You’ve built a practice… but not the practice you actually want.
Imagine Instead…
Knowing exactly who your ideal clients are—and consistently attracting them.
Setting rates that reflect your value (and clients saying yes without hesitation).
Having a steady flow of income you can count on.
Ending your workday with energy left for family, friends, and yourself.
Building a private practice that feels balanced, intentional, and profitable—without sacrificing your wellbeing.
This isn’t about hustling harder. It’s about building smarter.
Let’s Build Your Dream Practice
As a therapist who built her practice from the ground up on her own I now help therapists like you break free from the grind of low-paying insurance, inconsistent referrals, and burnout-inducing clients. Together, we’ll:
Identify your ideal niche so you’re working with clients who energize you.
Shift the money mindset blocks that keep you from charging your worth.
Learn to market your practice with clarity and confidence—without feeling “salesy.”
Create a practice that gives you both freedom and financial stability.
Because you deserve more than just surviving in private practice. You deserve to thrive in it.
✨ The Balanced Practice is for therapists who are ready to step out of scarcity, stop the hustle, and build the practice—and the life—they actually envisioned when they went out on their own.
“But Melissa…”
—I Can Almost Hear The Doubt Running Through Your Head Right Now… Because I Once Thought That Way Too.
Tell me does this sound about right?
“But Melissa, this won’t work for me. I live in a rural area.”
I hear this all the time in fact I live in a town of 500 people and still saw success with these same strategies. The truth is, with telehealth and online visibility, your reach isn’t limited by geography anymore. Your ideal clients aren’t just in your zip code—they’re searching for you online, and I’ll teach you how to connect with them. If I’m being honest there were also far more clients in my rural area than I anticipated, I just wasn’t reaching them until I started using these strategies.
“But Melissa, if I niche down, I won’t have enough clients.”
I know it feels safer to market to “everyone,” but that’s exactly what makes your message invisible. When you narrow your focus, the right people recognize themselves instantly and are much more likely to book. Niching doesn’t shrink your practice—it sharpens it. Now my clients show up saying things like “I saw your website and you described me to a T” or “I walked by your office and looked at your website and thought to myself I need to go see her!”
“But Melissa, people will judge me if I charge too much. I should be helping everyone for little pay.”
I know your heart is in service—mine is too. But charging sustainable rates doesn’t mean you’re selfish. It means you’re creating the stability you need to continue helping others without burning out. When your practice is financially healthy, you actually serve at a higher level—because you’re not exhausted and resentful. It opens the door to provide service in other ways with your free time such as volunteering, serving on committees, or offering a few pro bono spots.
“But Melissa, if I charge what I’m worth, no one around here will pay that.”
Here’s the thing: plenty of people will pay for what they truly value. The issue isn’t that people can’t afford it—it’s that they haven’t yet understood why working with you is worth it. When you confidently position your value, the right clients will gladly invest. I used to have this same thought until I realized I was actually inadvertently pushing away clients that were wanting to pay my private pay rate in order to work with me.
✨ The truth is, these “what ifs” are the very blocks keeping you stuck where you are now. In The Balanced Practice, we’ll not only talk about them—we’ll work through them, so you can finally build the practice you envisioned with both confidence and clarity
Get on My Schedule
Ready to take the next step in achieving your business goals? Scheduling a consultation session with me is as easy as a few clicks—I can’t wait to help you create the practice of your dreams!
Contact Me
Have other questions, feel free to drop me an email and I’ll get back with you as soon as possible!